For US small-business owners

Keep the craft. We'll run the rest.

Sundries is the AI operations layer for your small business, custom-designed around you. It co-runs the shop alongside you, orders, delivery, sourcing, scheduling, money, marketing, so the thousand small things a business runs on, the sundries, quietly handle themselves. Nothing that spends money, changes a price, or touches a customer happens without your yes.

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Already real

A San Francisco florist runs on Sundries today.

The order and payment path is built and tested end to end. We hold volume while we open trade by trade, on purpose, so every shop gets our full attention.

Built by an operator

Deb den Iseger, SVP of AI at Monks and a working florist. 25 years shipping and delivering, now pointed at Main Street.

In the press

Her work on AI and small business has been covered in The Wall Street Journal, Ad Age and LBB.

Three shops live

Blooms with Deb, Colors of Life and KidArts.Club run on one backend, three different crafts, proving one engine repeats.

Why this, not another app

Great, another tool. Why should I join this one?

Fair. Every other tool does one job and hands the rest back, so ten logins later you're managing software instead of your craft. Sundries isn't another app to run. It is a system that co-runs alongside you, designed around you and your customer first. That is why it works: it takes the shape of your business, reacts in realtime to what you and your customers actually need, and only earns when you sell. It was built by someone who runs a Main Street shop, for people who do. Read the founder's story →

The gap

Everyone builds agents. Nobody built the one that co-runs your shop.

The technology that runs an operation end to end already exists. It has only ever been built for the Fortune 500. Here is where everything else sits, and where Sundries does not.

AssistantsSuggest, while you still do the work. No memory of your shop, no gates, no log.AI copilots
Single-task botsAutomate one corner and hand the rest back. Ten of them later, nothing talks.point tools
Enterprise orchestrationReal, but built for the Fortune 500. Six figures, needs an IT team.not for you
SundriesCo-runs the whole business, with you. All seven functions on one backend, you keep the craft and the final yes. Built for Main Street.the one for you
What you get

Your whole shop, co-run.

Your whole operation, one screen

Not another app for one task. A full set of skills runs every part of the business together, so nothing falls through the cracks.

Skills that superpower your shop

Sundries brings the skills you don't have on staff, marketing, sourcing, follow-up, delivery, so your shop grows in ways it never could before.

You stay in control

A profit floor, a spend limit, and your approval on anything that matters. Every move is logged. Each skill earns more freedom only as you trust it.

You keep the craft

You do the part only you can do, the flowers, the bread, the cut, the care. The back office runs itself in the background.

See it working

One screen runs the whole shop.

This is the live product for Blooms with Deb, real orders, real money, real agents. Your morning is a short queue of decisions to approve, and everything else is handled and logged.

Sundries Navigation, the morning overview and approvals
What it's worth to you

Your hours back. A fraction of a hire.

Owners lose about a third of the week to the back office. Sundries takes it, at a price that moves with your sales, not a salary you pay whether you sell or not. Move the sliders for your shop.

Your monthly sales$20K
Hours a week on admin13 hrs
2% of sales, no subscription, no setup fee. A part-time ops hire is ~$3,000/mo; a stack of apps is a few hundred more. A model to picture the trade-off, not a quote.
For your shop
13 hrs
handed back to you, every week
Sundries
2% of sales, only when you sell
$400/mo
A part-time ops hire
paid whether you sell or not
~$3,000/mo
5–8 apps that don't talk
plus the time to run them
~$300/mo

When you're ready, tell us your trade. It's free, and there's nothing to lose by looking.

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You set the trust

Sundries only runs on the trust you give it.

Cautious? Keep it low and approve everything yourself. Comfortable? Slide it up and let the earned lanes run. Trust grows on proof, and you decide what earns it, and when.

We will never ask you to trust us 100%. The technology is not safe enough for that yet, so the dial caps around 85% and the gates keep every final decision yours. Anything that spends money, changes a price, or touches a customer waits for your yes. Every action is logged, and your data stays yours, never sold, never used to train models.

Ask me firstJust handle it
you are herecap ~85%

Each helper earns its own place on the dial. Nothing jumps ahead of the trust it has proven.

Works with what you use

Plugs into your shop. Doesn't replace it.

Sundries reads and writes through the tools you already run, so nothing gets ripped out and there is nothing new to learn.

Stripeconnected
Squareconnected
QuickBooksconnected
Gmailconnected
Google Calendarconnected
Shopifyconnected
Instagramconnected
Metaconnected
TikTokconnected
and moresoon
A note from the founder

There is growth in choosing to see the light, even in the darker moments.

We don't control life. We only control what moves forward when we can't. That is the belief underneath Sundries.

The future we are building is screen-first, and almost everything about AI pulls us further from our hands. Done well, it should do the opposite: hand the hours back, and free us to be in a room, make a mess, and spend real time with each other.

I know what it is to have parts of the work suddenly out of reach, so I built the help exactly there. That is why Sundries is here: to step in when you can't do it yourself, whatever the reason, so you keep the craft and the life around it.

Deb, founder of Sundries

Questions owners ask

The honest answers, up front.

The basics
What does it cost?+
2% of your sales. No subscription, no setup fee. You only pay when you sell, so a slow month costs you less, not more.
I can't afford to hire. How is this different?+
That is exactly the point. You get the functions of a back-office team, sourcing, marketing, books, follow-up, without a salary. It costs 2% of sales, not $3,000 a month whether you sell or not.
I'm a startup. Can I use it pre-seed, before I'm established?+
Yes. You don't need an established shop or money in the bank. If you have the craft and the itch to go local, we build and run the operations with you from zero to one, setup, systems and the back office included.
Is it connected to my existing tools?+
Yes. Sundries plugs into what you already run, Stripe, Square, QuickBooks, Gmail, your calendar, your socials and more, and works across all of them at once. Nothing gets ripped out.
How long does setup take?+
Joining a trade that is already live can be same-day. A guided setup runs up to two weeks. A brand-new trade takes one to two months to build and tune. You always get an honest timeline up front, in writing.
How it actually works for you
Is it realtime? What about things I can't predict?+
Yes, it runs all day, in realtime. When something you couldn't plan for happens, a customer moves an order, a supplier comes up short, a rush hits, it reacts on the spot inside the lanes you have set, and brings you anything that needs your yes.
Can the shop run while I'm on vacation?+
Yes. Set the dial where you're comfortable and the earned lanes keep the shop moving while you're away, still holding the big decisions for you. You come back to a clear log, not a pile of catch-up.
Tech products are always so inflexible. How is this different?+
Most software ships ready-made and asks you to fit it. Sundries fits you. Ask for something we never anticipated, in plain language, and the product changes to do it. It takes the shape of your shop.
What happens when a customer complains or changes an order?+
It is handled in the moment. A change is reworked and the new total held for your yes before anything is re-charged. A complaint gets a tone-matched reply drafted with the order history already pulled, ready for you to send.
Will it ever act without me?+
Never on anything that spends money, changes a price, or touches a customer, unless you have set that lane yourself. Autonomy caps around 85%, and the final call is always yours.
Growth, trust & leaving
I need other businesses to grow. Is there a network, or can I bring mine?+
Both. Sundries has a community layer where owners reach each other across trades for capacity, referrals and a soundboard, and you can bring your own network onto the platform directly. We open complementary trades together, so referrals run between allies, not competitors.
What if the AI makes a mistake?+
Two things protect you. Nothing that spends, prices or reaches a customer happens without your yes, and every action is logged and reversible. If anything ever feels off, one switch pauses everything at once.
Is my data safe?+
Your data is yours. It is never sold and never used to train models, each shop is kept separate, and you can export or delete it any time.
What if I want to leave?+
You take everything with you. Export your data and disconnect your tools whenever you like. There is no lock-in, because trust should not be a trap.
What your customers feel
Is a one-person shop reliable enough for my customers?+
More than they expect, because the experience is designed, not improvised. Sundries lets a one-person shop give the care you always wished you had time for: every order acknowledged the moment it lands, questions answered warmly, follow-ups and the little touches that never slip. It is the customer experience you have always dreamed of giving, finally running for you.

We open trade by trade. Get on the list and we'll reach out when it's your turn.

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Get early access

Tell us your trade.

Leave your email and we'll reach out when we open your trade. That's it. No obligation, it's free to start, and priced as a small share of what it earns you, never a monthly bill.

Just email to start. We never sell your data or train models on it.

Sundries · the customized operations and skills layer for your local small business · hello@sundries.ai